Press

Proud that Zach Rosenberg Consulting managed the creative agency review for this amazing brand and congratulations to Erich & Kallman for crushing it!

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Zach Rosenberg, Founder, Zach Rosenberg Consulting says, “Breaking the scoring record as the all-time top scorer in college basketball the same weekend LeBron James broke the all-time scoring record in the NBA shines a spotlight on the disparity between league salaries, endorsements, and media coverage.

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“There is a delicate balance between playing by the rules and bending them because the last thing you want is to be disqualified for not adhering to the process”

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When you are invited to participate in a new business pitch, whether the client is facilitating it directly or it is through a search consultant, do you ask yourself, “how does my agency break through the clutter?” “How far can I bend the rules to stand out and get noticed?”

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“According to a Forrester Pulse Survey conducted last August, 41% of marketers said they would review their media business this year. Is your agency ready?”

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“New American Funding is a terrific company, and I was proud to conduct their media agency review for their latest product, Zigzy. Congratulations to Harmelin Media for prevailing.”

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“Thrilled to have brokered this deal for GP Generate and the Molina Healthcare account.”

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“This demographic is increasingly media savvy. They are not only aware, but critical of traditional advertising tactics. Brands need to invest more resources into less conventional marketing and brand channels such as customer service and social impact to build trust in ways that matter to this audience.” -Zach Rosenberg

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I was watching my favorite sports team the other night and I saw an ad during the game where the advertiser (brand will remain nameless) stated that “this game is brought to you by” that brand. This is a very popular tactic broadcasters have been using for years to elevate a brands’ presence in a TV or radio program and create for them some exclusivity and competitive separation.

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When you watch your favorite ad-supported streaming network, do you see the same ad from a brand in nearly every pod? By the end of the program, you’re probably asking yourself, “who is minding the frequency store?” That level of frequency is not a way to endear consumers to your brand. In fact, it has the opposite effect.

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John Zaldonis sits down with Zach Rosenberg of Zach Rosenberg Consulting to discuss virtual selling, pandemic-era messaging, and advertising in space.

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Way back before the pandemic, before Zoom, before LinkedIn, the ad agency Chiat/Day (creators of the infamous “1984” spot that introduced the Apple Macintosh) figured working virtually was a viable way to run a company. Zach Rosenberg was on the task force that declared working from home — or from anywhere for that matter — was the future of advertising, and figured out to how to make it work. In 1993!

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Zach Rosenberg, co-head of Metatron Media Partners said the agency is scouting for brands that want to associate with "cutting edge space technology, space missions and the overall vision of space exploration.

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Zach Rosenberg, the former president of media agency MBMG and co-head at Metatron, suggests brands interested in space should align themselves with lunar mining, cutting edge research, and space industrialization.

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Adds Rosenberg: “Lunar mining, cutting edge research and space industrialization are exciting areas for brands to align with. Think of it as product integration in space.”

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The pandemic has forced us to rethink how we work and manage our business. It is remarkably interesting to watch how everyone is forcibly adapting to working virtually. Historically, agencies have resisted working virtually as our industry is so reliant on collaborating and building chemistry, which tends to happen best in person.

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The group includes such industry notables as Zach Rosenberg, former president at MBMG, Teresa Herd, former head of Intel’s in-house agency Agency Inside, and agency finance consultant Steve Orenstein, who also serves as CFO to several agencies including WongDoody.

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Zach Rosenberg, a Growth Consultant points out, “Fans are hungry for sports and all of these activities will garner more attention than usual under the current climate. For sports fans and, in particular, football fans, it’s just as much about the discussion around the sport than watching the game.”

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"We just got Farmer Boys on board," said Zach Rosenberg, founder of Zach Rosenberg Consulting, who joined forces with the ad agency. "We are reaching out to other restaurant chains in support of the High, Wide & Handsome initiative.”

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The validity of award programs has come into question for as long as I can remember. Are they truly meaningful? Is work influenced by the desire to win awards? Are the award programs rigged? Can awards attract new clients? Do current clients even care? Is it worth the cost to enter?

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There continues to be an explosion in both data and its accessibility in Major League Baseball over the past two decades. The processing power of computers allows for analysis once only dreamed of. What used to be painstaking research either is already available or can easily be monitored with a fitness tracker.

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The role of the account person was incredibly critical to an agency’s success up until perhaps a decade or so ago when agency fees got so thin, they simply couldn’t afford that layer of staff.

So agencies served up their strategic teams which essentially cut out the middleman. The great recession was likely the last nail in the account manager’s coffin.

With the complexity of client/agency relationships today, media agencies need to bring the account management function back to the forefront. Clients need to recognize the value they bring and compensate agencies for it accordingly.

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Knoxville-based ad agency Tombras has been named U.S. media agency of record for realty giant RE/MAX after a formal review.

The company, based in Denver, spent nearly $40 million on measured media in 2018, according to Kantar, which estimates the firm spent an additional $32.2 million from January through September of 2019.

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Tombras has won the U.S. media account of Re/Max, an international real estate franchisor based in Denver, Colorado, following a review.

The Knoxville-based full-service agency takes the business from incumbent Dentsu Aegis Network-owned Carat. One person close to the review said Carat competed to defend. The agency declined to comment.

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